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Customer story

How Loops optimized its API docs with Mintlify

For Loops, documentation is a key element for their users to integrate with the product. Learn how they use Mintlify to build a great developer experience.

About

Email sending platform for SaaS companies. Founded in 2022.

loops.so/docs

Backed by

Y Combinator, Craft, Arash Ferdowsi of Dropbox, and more

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Dan Rowden joined Loops, an email platform for software companies, in October 2023 as a Developer Experience (DX) Engineer to own Loops' API docs. We sat down with Dan to learn how he leverages Mintlify to make Loops' documentation educational and effective.

Loops' API Docs

Building the best possible API documentation

"Loops provides an API to manage contacts, send events and transactional emails programmatically. The developer experience is key for our users to adopt the product and convert them into lifelong customers. So, I want to make sure the documentation is the best possible — well organized, clearly explained, and developer-friendly."

"I started using Mintlify as a nice, lightweight writing and publishing system that perfectly syncs with GitHub."

"Alongside typical content blocks and pages, Mintlify also offers great tools for creating API documentation. One of them is an interactive playground — a feature that allows anyone with an API key to try out the API directly from the docs. Mintlify automatically generates this playground and code examples in different languages for each endpoint. Adding code examples for cURL, Python, JavaScript, PHP, Go, and Java took me zero effort."

Mintlify is a really nice, lightweight writing and publishing system that offers great tools for creating API documentation.
Dan Rowden, DX Engineer