Coinbase

Coinbase is the leading platform for buying, selling, and storing digital assets, serving 120 million users worldwide. A major driver of that scale is the Coinbase Developer Platform (CDP), which enables developers to build onchain more easily.

Documentation is the front door to the CDP. But Coinbase’s previous solution, Docusaurus, did not deliver the AI-native experience developers expect today. The team needed more than a static documentation site, they needed a system that worked for humans and AI agents alike without requiring heavy engineering investment.

Coinbase documentation

Mintlify emerged as the clear choice to launch an AI-native CDP experience.

Launching an AI-native docs experience in weeks, not months

With Mintlify, Coinbase launched their new documentation experience in six weeks and now continuously inherits new features without additional engineering overhead.

From LLMs.txt for LLM optimization to one-click exports of pages as Markdown, MCP servers, and a built-in AI assistant, the new CDP docs are optimized for the AI tools that developers build with. Combined with an interactive API playground, the experience represents a step change in how onchain projects get off the ground.

AI-native docs aren’t just helpful — they’re now essential when you’re building with tools like MCP and x402. Mintlify helps us deliver a developer experience at Coinbase that feels as agentic as the protocols we're shipping.

Kevin Leffew, AI GTM Lead @ Coinbase

AI-native engagement at scale

Since launch, Coinbase has seen meaningful adoption of AI-powered documentation features:

8,704 AI assistant queries in the first 60 days
2,736 unique developers interacting with the assistant
3,802 MCP tool calls in the first six weeks
99% month-over-month growth in assistant usage

The ability to instantly copy Markdown into ChatGPT, Claude, or Cursor and work directly with the content enables faster iteration and AI-paired development.

Improving content freshness and internal efficiency

Before Mintlify, documentation updates could take more than 20 minutes per change. After migration, updates take less than 60 seconds, leading to:

848 thumbs-up reactions on AI answers across Coinbase and Base docs
~4,000 documentation updates
~22 updates per day, with 10 to 15 minutes saved per update

Even using conservative assumptions, that's a $75 to $100 per hour contributor cost, which equates to an estimated $100K to $200K in annual internal efficiency gains.

More importantly, the team can keep documentation accurate and aligned with rapidly evolving onchain protocols, because content freshness directly impacts developer success.

Driving discoverability and top-of-funnel impact

Mintlify has strengthened how developers discover and engage with CDP documentation:

3.3M+ total documentation views across desktop and mobile
~24,000 searches year-to-date across ~10,000 users
42% of sessions begin on non-homepage pages

Developers are landing directly on the exact content they need, rather than navigating from the homepage. Better information architecture and search translates into faster time to first success.

With documentation as the front door to Base and CDP, even a 1 to 2 percent lift in top-of-funnel conversion can drive meaningful incremental value.

AI support deflection and cost savings

AI-native documentation does more than improve experience. It reduces support burden.

Based on:

8,704 AI queries in the first 60 days
10 to 20 percent conservative deflection rate
$20 to $30 cost per support ticket

The projected annualized savings range from $106K to $239K in support cost reduction.

Not every AI query would have become a support ticket, but even conservative deflection rates create measurable operational savings.

A compounding advantage

By partnering with Mintlify, Coinbase has:

Launched an AI-native docs experience in weeks
Reduced documentation update time from 20+ minutes to under 60 seconds
Driven strong adoption of AI assistant and MCP tooling
Reduced support burden
Improved developer discoverability and engagement

Documentation is no longer static reference material. It is an active, AI-enabled surface that accelerates developer success.

By investing in AI-native documentation infrastructure, Coinbase is making it easier for developers everywhere to build onchain, driving broader adoption of their platform.